Thought Publication
12 Things You Should Know

I wanted to challenge the conventional things that people would automatically assume as being things you should know, by promoting a selection of trivial subject matters. I wanted to test the theory of whether something can be acceptable and be made interesting by the way it is presented. I came up with the concept of producing a set of 12 publications that would provide an alternative read for young working professionals.
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Each issue would contain information, pictures and case studies around the specific topic, which was aimed to promote, inform and inspire readers.
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Print specification:
Size 570mm x 400mm
Pages22 + Front & Back
Stock Bulky Newsprint
Colours Pantone Black U
Pantone Warm Red U
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Thought Publication was proposed as a monthly publication, with each issue focusing on a specific topic. The first 12 were proposed and can be viewed here.