Concept identity and promotional materials for an proposed exhibition that celebrates LEGO as a platform for creativity. The design direction was driven by the primary colours of LEGO bricks and the creations people made with the same amount of LEGO bricks.
An exhibition guide was developed along with promotional posters to inform people of the event. As part of the proposed exhibition, there will be a set number of LEGO bricks, as part of the touring exhibition it will invite visitors to create something out of the set number of bricks. These creations will be photographed and become the content for the post exhibition publication. The design direction and editorial specifications were developed for this.